It takes years to build a strong brand, but it can take just one worst pr disasters to undo all that hard work. The speed at which bad press can travel on the internet means that a company can go from a thriving business to a laughingstock overnight.

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Most companies have a crisis management plan that they follow to try and minimise the impact of such events on their reputations. This is especially true in the world of social media, where a mistake or snafu on Twitter can send a brand into a tailspin in an instant.

The most common type of PR disaster is one that comes out in the open, so it’s important to know how to handle it as soon as it happens. As well as drafting a response plan, you should also have a team of people in place who can take charge of the situation.

Another crucial part of a PR disaster strategy is media monitoring. It’s a good idea to have someone on hand who can monitor all the major news channels for you, so that you can see when something goes wrong and how to react accordingly.

In the last few years, some of the biggest companies in the world have suffered a series of PR disasters that have rocked their reputations and sent them into meltdown. This includes Samsung’s Galaxy Note 7 phone, which reportedly caught fire on flight.

This was followed by United Airlines’s security dragging an overbooked passenger off the plane, which created a global storm that damaged the brand’s reputation and stock value. While the incident ultimately resolved itself, it was a clear example of how even small mistakes can cause massive damage to a company’s image and credibility.