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Outdoor Hospitality Digital Advertising

Outdoor Hospitality Digital Advertising

The Digital Advertising – Outdoor Hospitality on new media to reach, engage and deliver a consistent brand promise to consumers. But successful digital marketing and revenue generation requires an integrated approach that’s rooted in core marketing principles, with an emphasis on brand management and demand management.

In this class, you’ll learn how to leverage digital signage as a key component of your hotel’s demand management strategy. You’ll gain an understanding of how to manage the entire guest journey from ad exposure through conversion, while integrating this approach across your entire digital footprint – including social, mobile and search.

Nurturing Nature Enthusiasts Online: The Art of Digital Advertising in Outdoor Hospitality

The most effective way to enhance the customer experience at your hotel is to welcome them before they even step foot inside. Using digital signage outdoors showcasing vivid HD images creates the right impression and gives guests a preview of what to expect when they arrive at your facility.

Outside spaces are also the perfect spot to upsell ancillary services such as room upgrades, restaurant and bar discounts and seasonal promotions. Not only do upsells provide a great opportunity to increase revenue, but they can also help to build the authentic experiences that today’s travelers crave. For example, you could host music events or theme parties in your outside area that attract both locals and guests. These events not only drive a significant amount of additional revenue but they also encourage word-of-mouth and free online promotion. This is a win-win situation for any business.