About Scent Marketing and Customer Engagement

Scent Marketing and Customer Engagement is a powerful element of branding. It can influence consumer perception, increase brand recognition, and create a unique experience for customers that sets a business apart from competitors. When used strategically, scent can enhance the overall brand experience and help to foster a deeper emotional connection with customers, leading to higher satisfaction, loyalty, and recommendations.

Scent Creation for Your Business

In a retail setting, scent is a powerful tool to enhance the customer experience and drive sales. Whether in a mall, casino or airport, customers are drawn to stores that use pleasant aromas to stimulate the senses and provide a memorable experience. The right scent can also influence how long customers stay in a store, shopping longer and purchasing more. For example, a home improvement store used the scent of freshly mowed grass to encourage more showroom visits by evoking feelings of a well-maintained, clean environment.

The right scent will vary by industry and target audience. Aromas such as lavender and basil promote relaxation, while peppermint, thyme and rosemary are invigorating. For an elegant, upscale restaurant, the scent of fresh flowers is a natural choice.

Using a fragrance as part of a marketing campaign is simple and cost-effective. The key is selecting the right fragrance and ensuring that it matches the brand identity and fits with the business’s aesthetic. Aemster can work with clients to select the best delivery method, whether that be a diffuser, scent machine or in-product scenting. We can also develop a schedule of how often the scent should be refreshed, to ensure that it stays consistent and engaging.